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brodan · 06-06-2014, 06:52 PM

As has been said, SEO means search engine optimization. The basic purpose is to make your site prominent in search engine results for the keywords you want to rank for.

You would want to rank for the keywords that best describes your site. And, with SEO, you have basically 2 complementing tasks. One is what you are faced with right now. It's called on-page SEO.

If your site is a traffic exchange, your main keyword should be "traffic" or "traffic exchange" and your secondary keywords could be any of these:

banner exchange
targeted traffic
website traffic
traffic to website
site traffic

What you mentioned are called META tags which includes the title tag, description tag and keyword tags. Your main keyword should be in your title and description tags. All your secondary keywords should be in your keyword tags (10 would do).

Your keywords should all be related, preferably with one common root "traffic" or "traffic exchange".

Example...

<html>

<head>
<title>Traffic Travis</title>
<meta name="description" content="traffic exchange | banner exchange">
<meta name="keywords" content="traffic, traffic exchange,banner exchange,targeted traffic, website traffic, traffic to website, site traffic">
</head>

<body>
Page Goes Here
</body>

</html>

Your main keyword should be in your website title and URL. Your keywords should be in your content too at a density of 5 keywords per 100 words, ideally prominent in the first, last and middle paragraphs.

A traffic exchange would be easy to promote. Just use other traffic exchanges. For you off-page SEO, you can do press releases and article marketing.