how come my website is not showing on google?

[Jake]

I do see 1600 pages listed in the Google result for the search, site:kiwiimport.com

SEO takes time, some site operators spend more time off site doing PR and acquiring backlinks than they spend working on their own.

Adwords does nothing for search ranking, the benefit of an ad click is limited to that one visitor, professional Adwords marketers typically use tracking to develop the ad copy, keyword selection and landing page conversion rates that make Adwords profitable, if you don't know your conversion rate you will probably lose lots of money with Adwords.

Search engines rank sites primarily by their text content. You should have a list of 50 or more target search keywords, which you would incorporate in your pages, perhaps adding an introductory paragraph to each category.

You should track the search rank position for each of your target keywords on a regular basis.
You could use for example either the free rankchecker for firefox http://www.link-assistant.com/rank-tracker/ to generate a search ranking report for your list of keywords, and monitor your changes in ranking.

A basic on site SEO guide book from Google
http://www.google.com/webmasters/docs/se...-guide.pdf

A compilation of IM resources made a couple of years ago by an SEO authority, their blog has some dizzying talk about advanced SEO topics mostly of interest to massive enterprise sites, the whiteboard Fridays videos are good.
http://www.seomoz.org/dp/the-internet-ma...g-handbook