Is pagerank still important in google SEO?

[Janeth D]

PageRank is only one factor and while it is important to Google it does not work the way you are thinking.

PageRank is a score that is increased and or decreased according to the number of links pointing at our site. Google scores a link on many different factors as to the amount of PR they will give the site they are linking to.

Another words a PR 1 site could very well help you more than a PR 6 site.

Now I can have thousands of links pointing at my site and have a PR 7 site yet not out rank you for the keyword custom web site design and you have a PR 1 site. All the links pointing at my site could be using the anchor text website design and while you have less links pointing at your site all of them could be using custom web site design.

While we both have website targeting the same market we are targeting two different keywords. You would outrank me on the keywords that you are targeting and I’d outrank you on the keywords I’m targeting.