When you do SEO for a website, do you usually need multiple keywords to rank in the search engines?

[Chris]

When you are starting with your first SEO project, you may feel as if you have been told to empty the ocean with a teaspoon, there is so much to know and so much to do. Well, don't freak out, it is not as bad as it sounds. You simply have to look at it as a series of tasks to be done. The U.S. military works this way; they look at a goal (say "Force the unconditional surrender of Nazi Germany") and break it down to what needs to be done, how they can do it, what resources are needed, how to get those resources, and budgets for money and time. You need to do the same.
There is one other thing to remember: SEO is marketing. Now, in the old days all you needed was a sign and a Yellow Pages ad, and you were set. SEO is not like that; it is much less expensive in money (if you do it yourself) than the Yellow Pages, but it is much more time-consuming.

GOAL OF THE PROJECT: Get on the first page of Google, Bing, and Yahoo so you can increase sales and GET MORE MONEY!

ASSUMPTIONS: This article assumes: