Keyword and its Analysis regarding SEO & Internet Marketing and Website Traffic.?

[M.Haseeb Khan]

M Haseeb Khan
The Multi Dimensional Personality
Actuary
Financial Analyst
Risk Advisor / Manager
Psycologist
SEO - Searh Engine Optimizer

E-Mail:
mhaseebkhanpk@yahoo.co.in
mhaseebkhan@hotmail.com

Google Picture Profile: http://mhaseebkhanpk.googlepages.com/

Mobile: 0321-2760427 (karachi Pakistan)



KEYWORD ANALYSIS & RESEARCH TOOLS


Keyword analysis research plays a crucial part when optimizing a website to rank well in the major search engines. Targeted keywords that will convert a web visitor to sales is the ultimate goal of search engine optimization.

In search engine optimization, keyword analysis research play an important role in determining which targeted keywords your website should be using. Ideally, it will be best to select relevant keywords that have high demand and low competition. The nature of the keyword is also important.

If you are selling a product online using your website, it is important to select keywords that bring in buying visitors rather than visitors looking for information. For example a client of mine has a website selling LCD TVs which is immensely competitive.

Instead of targeting to rank well for keywords such as LCD TVs which is too difficult and visitors is too general in nature. (At this time of writing, there are 2.14 million webpages competing for this keyword). I suggest targeting individual model no of LCD TVs he is selling on his website. For example, Sony Bravia KDL-V40XBR1

There are less competition and the visitor would be highly targeted and most likely to buy. Of course, there are less searches for such keywords but in my view, the visitors you get are more inclined to buy and you weed out visitors that are only seeking information.

To get the best results, you should also adhere to basic search engine optimization principles. That means no seo blackhat stuff such as keyword stuffing. It’s a losing battle especially since the major search engine algorithms are constantly getting better and better at detecting spam sites and black hat seo techniques.

If you are interested in digging highly relevant keywords that are not too competitive, then a keyword analysis tool is needed. Doing it manually is tedious and not effective especially if you need to analysis thousands of keywords.

Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines.

The easiest trap to fall into is focusing on search popularity numbers alone. If a keyword tool shows that Word A gets 20,000 monthly searches and Word B gets only 5,000 searches, then Word A must be the better choice, right?

Not necessarily. Keyword relevance is at least as important as raw search popularity. As a rule, the more specific a search query, the better your chance of converting a search result into a sale, and sales are what it’s all about.

Consider this example: Overture’s keyword tool say that a whopping 136,960 searches are conducted each month for the term “sports cars,” while only 2,545 searches are conducted for “Jaguar XK8.” But someone searching for “sports cars” is early in the buying cycle and may just be searching for information about different makes and models. Someone searching for a Jaguar XK8 has a clear idea of what they want. This is a much more valuable customer.

Take a quick look at your Web site's access logs (often called hit logs). You may not realize it, but most logs show you the keywords that people used when they clicked a link to your site at a search engine. (If your logs don't contain this information, you probably need another program!) Write down the terms that are bringing people to your site.
You probably know who your competitors are (you should, anyway). Go to their sites and open the source code of a few pages at each site — just choose View --> Source from the browser's menu bar to get a peek. Look for the tag and see if you find any useful keywords there. Often the keywords are garbage, or simply not there, but if you look at enough sites, you're likely to come up with some useful terms you hadn't thought of.

By:
M Haseeb Khan
The Multi Dimensional Personality
Actuary
Financial Analyst
Risk Advisor / Manager
Psycologist
SEO - Searh Engine Optimizer

E-Mail:
mhaseebkhanpk@yahoo.co.in
mhaseebkhan@hotmail.com

Google Picture Profile: http://mhaseebkhanpk.googlepages.com/


Mobile: 0321-2760427 (karachi Pakistan)