Can a company "over do" SEO?

[Tommy]

Hi Bridget,

Yes to you can over-optimized SEO which will hurt your website ranking and YES, bad SEO Companies can mess up your website as well.

To be on the safe side, you should do some research on the SEO company and check up on their reviews. Furthermore, ask the SEO company to update you either bi-weekly or monthly so that you know what is going on. To be super safe, you or someone in charge should learn the basics of SEO so that you don't take everything the company tells you even if they are doing "black hat" tactics which will hurt your website.

To get you started in learning the basic SEO: check out this website.
http://www.mktdojo.com/how-to-optimize-website

Furthermore, there are a few things that you should pay attention to while finding a SEO company.

If they tell you
1) They can get your website rank # 1 in a 90 days or a month (LIES). Not one can be sure when a page can get ranked. Things change all the time

2)If they say they will submit your website to 1000 search engines

3) If they charge you for doing Meta Keywords

4) They can help you get 1000 links for a certain price

5) They are not telling you what they are doing. Hiding the strategies. You should know what is going on with your website

Hope this helps!