SEO- different products, different keywords?

[Rob F]

As mentioned above in some form, each page of a website will rank on its own merit, thus each page should have a unique keyword focus.

Most search optimization input you will receive online, whether it's here or on a webmaster blog or in a forum, is simply people repeating what they've read on some other blog or forum without any real-world application or experience to back it up.

Personally, I like the "copy cat" search optimization methodology.. . . see what your top-ranking competitors are doing & do it better than them. This isn't the only approach to take, and it'd be narrow-minded to only try to outrank the competition that you could think of, but it's a start & a solid plan.

I like Bruce Clay's website: http://www.bruceclay.com/

As far as finding a "standardized" search optimization manual, you won't find it. Each website is (should be) unique & different keyword markets have different needs. Search engine optimization needs to be tackled on a personal, or "per case" basis as what works for my website might not work at all for yours.