What is a reasonable price to pay for SEO?

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As far as reasonable price is concern, there is never a cut and dry answer to the question, but typically the range should be somewhere along the amount of value it adds to your business. For example, if you are only paying a few hundred dollars and expect the person to add millions of dollars to your business, then you are also expecting them to be naive and ignorant to marketing and their market value.

If they are ignorant to marketing and their market value then the odds of them being a great marketer or providing great results are going to be pretty low. As SEO evolves it is becoming more about marketing and understanding markets. If an SEO can't sell themselves for a decent rate then how are they going to know your market well enough to integrate your business into your marketplace?