FREE SEO? Shall I go ahead?

[varna s]

Hey people!
Need your suggestion! I want to start a new website and I want to select an SEO company before I launch my site as one of friends has her own website and she told me that to get the best results its better to optimize the website before submitting it to any search engine (that jus bounced over my head). Now she is getting the SEO for her website from a company called Vedikas (Indian SEO Company). Initially they gave a FREE SEO pre-optimization report (15 pages pdf file) for FREE and my friend was very happy with the quality of the work. She made all the changes which Vedikas suggested her. Now, after 2 months, on an average her website is getting 1300 unique visitors daily. 9000 - 21000 hits per day. They are charging $425 / month for small business website. IS IT WORTH IT? I guess its worth the money as my friend is very happy with the company! Still, thought of asking you guys!

PLEASE HELP!!
Hey sorry people! I forgot to mention the SEO company's website URL. its http://www.vedikas.com
About the HITS! The SEO company didnt promise any HITS! Its we who checked the website statistics ad found the HITS details.
Yea around 1300 - 1500 unique visitors daily. Is it a good number?