Why are internet instructions always so complex?

[kittycat]

So far, I have attempted to publish my short stories, both on Google AdSense, and on WIX, yet I have run into the same problem, here, that I run into, all the time, with other web-sites:

Instructions which ONLY Ph.d's, and computer programmers can understand.

I would really like to publish my short stories, on the internet, not just for public exposure, or some money (profit), but also to find out if a "niche" still exists, for my kind of writing. Maybe, even a pay-per-download site.

Only thing is, I need to find a web-site, with directions which are written for "normal" people.

Any suggestions for a web-site, where I might publish, possibly for profit, yet with instructions, which are in simple ENGLISH, not "techno-babble".