How do I manage to brand myself and my businesses?

[Jake]

Of course getting exposure in the media is what counts, sorry I don't think model looks and Bakery goods are a great match, if you are a big enough name you could make any venture profitable but I would remain focused on the branding for a while.

Establishing a Youtube channel with regular new posts can be very powerful, perhaps you could model some new fashion each time, or do some sort of review series. This lady got a Million views of her original iPad review, there's some advertising revenue to earn from Google for high traffic videos.
http://www.youtube.com/user/ijustinereviews

Of course a Facebook (Fan) page is essential, your free to be more commercial on a business page that's separate from your personal profile, you can log into Facebook under that page name so any posts on groups, etc link back to it.