Anyone else find hugging too much a bit annoying?

[LUT]

I went into the school common room the other day at break time and everyone was hugging each other. I swear the last they saw each other was the day before but everyone was hugging there friends and it was really weird and superficial. I was talking my mate and in the corner of my eye I could see this tall guy hugging this smaller girl (her face was to the side of his chest) and they were hugging for about 2 minutes, if not more and they weren't even going out. There's one kid at school who hugs all his friends, legs, pushing his face to their chest in a creepy way. Of course, this is all dressed up as irony but puts all these photos of it all over facebook too.
Does anyone find that this devalues hugging and is kind of superficial? Do you or do you know a group of people who do this and do you find it weird or something else?
P.S. I am not the most 'touchy feely' person in the world as I am sure you can imagine. I am not against people showing affection but there was a huge overload of it and as a result it came across as a it weird to me.
P.P.S. It wasn't cold either and they usually do this.