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Approximately, how many times must a person see ads before buying?
11-09-2012, 11:14 AM
Post: #3
Jake Birdem Offline
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I have seen different numbers cited: 7 in one case, another suggested 5-9 exposures for a customer to recognize and trust a brand, these numbers were for traditional advertisements.

I have to believe the return diminishes in each additional exposure.

In particular you have to change up your facebook ads, particularly the images to avoid ad fatigue.
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[] - Common Sense - 11-09-2012, 11:14 AM
[] - Jake Birdem - 11-09-2012 11:14 AM

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