What's the best software to use for advertising in a small business?

[Jake]

MS Office and maybe another web browser other than Explorer is probably all the tools will probably need.

What you probably would need is to employ various services, like big format printers for pre-designed banner artwork you may supply.

One of the most important free sources of advertising, tat many reference instead of yellow pages is a Google Places page, Google is pushing everything local, so it's easy to show up in searches for Pet Supplies, your city, Places Pages have the red stick pins, it's a big deal to be one of the 7 on page one of search results, better yet to be at the top.

If your in any online directories, Google has probably identified your store and create a Places page. The owner can claim it then edit with added pictures, youtube video and custom description text that broadens your search matches. There's also a place to insert coupons.