Additional skills for online marketing?

[countershack]

pay per click is currently one of the best fields in marketing, offline marketing is slowly a dying trade and interactive marketing is quickly the most popular source of business. I'd strongly suggest reading the Google university notes and perhaps testing your skills by branding yourself on adwords, perhaps by keywords like copy writer + your city and advertising yourself using ppc, this will teach you to respect budgets, teach you how to optimise and impress any potential employer that you have the capability of marketing yourself so you can assist them to market their brands also.