What should I read to self-educate in marketing research?

[petitewinter879]

Hi there,

In order to self-educate yourself in Marketing research, you must read and try to understand the different ways that research companies collect their information to analyze and to produce results. There are two main ways of data collection. One is the Primary Data, that is information already exists in books, previous marketing research, journals, newspapers, government institutions etc. The other way is the collection of the secondary data, that is taking the information from its source i.e. preparing questionnaires, and sending people out to speak to the targeted group and write down the information given by them. Then, all these questionnaires have to be studied and analyzed to supply companies with relevant and updated information to decide strategies and take action.

Theocharis Katranis

http://theos-taekwondo.blogspot.com/