what is the best lead generation tactic?

[Brionix]

The best source of leads depends on your target market. You should first research your target market in terms of where they gather and discus topics related to their industry. For example, you may want to try typing in an industry keyword along with 'forum' and see if there are any popular forums in your market.

Then, read through the posts and see what they are talking about.

Post helpful articles on the forum, and then 'softly' put a link to your 'Lead Generation' page at the bottom of your article. BUT, your article must answer a question and/or provide a solution. You do not want to be blatant about posting a link to your website because you will tarnish your image. You want to build your image as an expert in your field, and you do this by helping people in your target market.

After you have posted answers and solutions, and you have a good feel for 'what your target market 'wants', write a short report and offer it as a lead generator on your website. Or offer it as a mini course.

Then, test small PPC campaign.

Write articles, create little videos, and post them to article and video directories.

Be sure you website has content as well. A blog is a good tool.

Write press releases and submit them online and offline.

You may want to research trade journals and direct mail lists as well and test a direct mail campaign.

In terms of lead generation, there is not best way until you understand what your market wants, and where to target them. Once you figure that out, your job is easier.