A guy I like fell in love with my fake facebook profile! What should I do?

[Divalicious]

I made a fake facebook profile using pictures of a beautiful model. It all started out as a stupid project for school. I wanted to find out how many people would fall for a fake profile with a beautiful picture. After the project was over all these people (guys and girls) kept adding me as friends and inviting me to all of the best parties. Before I knew it this FAKE facebook profile was getting more action then my REAL facebook profile!
To make a long story short, this cute guy has been sending the FAKE profile all of these adorable messages. I feel really bad because he keeps insisting on taking this FAKE person out for a date! We have so much chemistry (personality wise) but he's definitely also falling for the pictures of the model. It also turns out that this FAKE profile has interests, talents, and goals that match his profile!!
To make matters more complicated, some of my friends have been using this FAKE profile to find out whether or not their boyfriends are cheaters! That's one of the reasons why the FAKE profile didn't get deleted right away. My friends are also enjoying all of the phone numbers and party invitations this FAKE profile is getting.
This FAKE profile that started out as a school project has now become more complicated than a spiders web! If I delete the profile I lose the cute guy and all of my friends get mad at me. If I keep the profile I keep deceiving people and wasting time but............my friends will be happy and I get to keep in touch with the cute guy.
One last point, the model that I have been using also as a facebook profile.......and she lives in the same city as the guy that I have been talking with!! So it's only a matter of time before he finds out that I have been lying to him the whole time!!!! This situation is SOOO BAD!!! I'm not ugly but I definitely look nothing like the model pictures on the FAKE profile.
The guy mostly talks to girls who are average looking like me…….so I kind of feel like I have a shot with him. Because this whole situation is so funky I feel like…..I hate to say it….a creeper!! Even if I did connect with him on facebook as myself wouldn’t it be evil to keep something like this from him?
I feel so bad! He’s totally into this FAKE profile and I’m totally into him, what should I do? Please keep the comments helpful and thanks for reading =) !!!