What do you think the best form of marketing would be for a niche business that makes custom iron products?

[john]

Niche marketing allows you to segment your market and focus on target markets more easily. This is where you should be searching for solutions and lay a solid foundation for your business and its marketing efforts.

Some examples: If you end up targeting wealthy house-owners for your wrought iron gates then these households should be relatively easy to pinpoint either through geo-demographics software for a highly focused e-mail marketing campaign, Targeted Banner Ads or even by something simple like targeted leaflet drops in well-to-do neighbourhoods.

In terms of inbound marketing and in view of the physical nature of your products, you should also invest in:
- a highly visual website so potential customers can interact with your products;
- make sure your website is 'responsive' so it works well on mobile formats
- video marketing
- social media especially Twitter, Pinterest and Google Plus
- local marketing e.g. Google Plus Local, reputation strategy (reviews and testimonials) and citations

Hope this helps.

Best Regards