How do mass-marketing car brands position themselves while differentiating?

[dNz]

Manufacturers in question are the likes of Toyota, Peugeot, Renault, Fiat, Volvo, etc. I guess a different way of posing the question is to ask who is their typical customer is (or who they wish it to be)?

Having looked around on their websites, social media channels, etc (and being a complete noob when it comes to automotive vehicles), I can barely distinguish one from the other -- a sea of sameness. They all talk about the same fundamentals: reliability, environmentally friendly, innovation, fun, "we are the world" and every other generic marketing blaha you can think of. All of them also seem to offer a wide range of car models that fits the standard target groups (concept cars, hipster/youngster cars, family cars, suv, sw, etc).

I'm sure car enthusiasts are aware of these "smaller"(?) differences or characteristics between car brands and their consumers' behaviour. I'd appreciate any feedback.

kthxbai