What should my blog be about on my website if I have a cleaning company?

[Jake]

A blog would typically talk about the actual business at least some of the time, you can sue the same blog format and call Articles, or Guides, you could create useful original articles related to cleaning, you can get off on tangents like the health risks of being dirty, the potential increase in sales for a business with more sharp, clean appearance. The variety of cleaning related phrases that would appear in these articles improves the chances of your site being found be more web searches. Some would use keyword research tools to find related terms that are searched in high volume daily, reportedly 1/2 of the searches a day are 'long tail' phrases Google has never seen before. "Clean transmission fluid from my driveway" would be an example of a low search volume long tail search, less than exactly matching content might be shown for such a search.