[ Photography ] what would you charge ?

[Michael Jackson]

I'm currently a full time graphic designer for a awesome company for the last couple of months been in to photography pretty heavy mostly free lancing but business and clients are picking up so I'm a bit confused on what to set my rates at I've heard many suggestions and opinions on this matter but wanted to ask you guys if you was charging for the following ..

Parties
Photo shoots
Short Films
Portraits

Things like this what should my target price be ? Should I charge in frames or hourly rates I'm aware of packaging deals but it's the small projects that get me any productive advice would be appreciated thank you in advance.