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Conformity and social influence, and the implications this has from a marketing perspective?
04-08-2014, 03:19 AM
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Zak Offline
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Conformity and social influence, and the implications this has from a marketing perspective?
Am in my final year of uni and am currently putting the plan together for my research project.
I plan on looking into psych research on conformity and social influence (also drawing on work on social roles and obedience and possibly a few slightly more abstract ideas).
I will then be using this to look at the implications this has for the field of marketing.

Just looking for any general help, ideas, directions, interesting research etc

Thanks in advance
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Conformity and social influence, and the implications this has from a marketing perspective? - Zak - 04-08-2014 03:19 AM
[] - Aha! - 04-08-2014, 03:23 AM

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