WTF? Google Adwords--Is anybody ELSE miffed about the ads appearing at the BOTTOM of the pages now?
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04-08-2014, 07:33 PM
Post: #3
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I think Google puts ads where they are most likely to be clicked on. Knowing what ads to place where, is after all, how they have become successful. Additionally ad layouts and SERP (search engine result page) is dependent on user location, geotargeting, keywords, account history and much more. So it is very possible to have ad layouts change.
You don't mention if you are an Adwords Advertiser- if you are you should be familiar with Ad Rank - the quality score combined with your CPC bid that determines the position your ad shows. So if you want to be #1 (we always aim for position #3 or higher), either bid more, or improve your quality score. I would be interested to see how traffic from those bottom placements converts. There have been many studies on #1 ad position and #4 (right corner) in terms of conversion ratio. |
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Messages In This Thread |
WTF? Google Adwords--Is anybody ELSE miffed about the ads appearing at the BOTTOM of the pages now? - Jas - 04-08-2014, 07:22 PM
[] - Aaron - 04-08-2014 07:33 PM
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