Advertising advice for small business professional?

[Lucy]

My husband had been practicing as a lawyer for over 40 years and was going to retire last year. He stopped taking new clients so he would be able to close out cases and shut down his office. He was in sole practice and never advertised, other than his name/address/phone number in the phone book.

But after 1 year has now decided he wants to keep practicing, but due to him telling all of his past clients of his pending retirement, is stuck trying to "reboot" back in.

We are now looking into advertising and need to get some facts/figures of the costs. He never had a web page, but believe that would be the best course to follow.

I am looking for Information of what may have worked for you, or what failed to work. Being a lawyer makes it worst since there is so much advertising out there and maybe difficult to have him "stick" out vs the other competition.

Being self employed means we are on a limited budget.

Thanking all in advance for help.