How effective is marketing on Twitter?

[Sharon]

I have been on Twitter for about 8 months now but I don't do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don't have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (http://www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.