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So, what is search based advertising and why is it such a big deal?
06-04-2014, 01:36 PM
Post: #4
jwserra Offline
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I would only like to add to SK's answer...
Search Engine Optimization: You mentioned on page factors, but the off page factor is very important. For the most part the off page consists of a link building strategy. You must have a link building program to achieve any success.
PPC: I wouldn't say that PPC is short term. I would say you can achieve faster results. The minute you start paying, your ad starts showing up.
PPC is faster, but SEO provides much more traffic once you achieve a top of first page listing.
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Messages In This Thread
[] - S K - 06-04-2014, 01:17 PM
[] - 382 - 06-04-2014, 01:23 PM
[] - jwserra - 06-04-2014 01:36 PM

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