Easy SEO software to help me rank better locally In Google?

[raysor]

Basic SEO is pretty simple. After that it gets very difficult. One way to look at it is to look form a visitors point of view (not your own). What would my visitor like to see? We hope that this is how Google is looking at it!
Here's the basics:
Good content is most important - and I don't mean loads of keywords, I mean ux. Write your content FOR your visitors, write something YOU would find interesting and your half way there.

Then validate your code - google w3c validator. VERY important.

Then get your description tags sorted also very important.

Then keep your page load quick - google website optimisation.

Then get on webmaster tools - submit a sitemap and check the HTML suggestions regularly - google will tell you if there's anything it doesn't like.
Do these things and I GUARANTEE you'll see an increase.

It gets harder after this. Page structure - make sure things are in the right order - title, h1, h2, paragraphs. Put your important keywords near the top.

If you've done all this, google wordtracker - find the popular terms and track your positions - if you want to move up, make sure these terms are in your title tags etc.

Even harder - build some links (genuine ones) and use the keywords in the links.

Then keep repeating all these steps whilst adding content regularly.