What SEO efforts can my employees do?

[Naomi]

With respect to posts on your company's website, this page has some great tips for gaining and holding viewer attention:
http://www.rss-specifications.com/blog-p...ention.htm

As for promoting your website, these articles have a seriously helpful and diverse range of ideas as to how to optimize through your content and promote your blog with other wbsites:
http://www.businessinsider.com/10-basic-...010-1?op=1
http://www.rss-specifications.com/promote-your-blog.htm

Last of all, you may want to consider working with keyword effectiveness index (KEI) values to help you determine which keywords to concentrate on so as to optimize your site. You can start doing some reading on KEI scores here:
http://www.searchenginepromotionhelp.com...icator.php


Hope this helps, and good luck!