How do I manage to brand myself and my businesses?

[robert m]

If you haven't yet done one then prepare a business plan - that will outline your target market, your products/services for that market, expected income, and give you an idea of what you need to invest in marketing. Then you can build a brand around that.

Maybe you need to consider working in the industry you want to run your own business in, that way you will get experience of the market (shop/spa), know what customers expect and be far better placed to brand your own business when you launch. Its better to run the two business separate as they are two different markets, and maybe get one established and profitable before trying to run the other business.