Do you click on the advertising banners?

[Jake]

One click per 1000 impressions is not uncommon, some big brand companies are just as interested in keeping their name in your subconscious with branding campaigns and don't care so much about clicks, some studies have shown up to 7 exposures to a brand or product name are required for a prospect to have the trust needed to make a buy, the banner effect might be creeping into your mind regardless of your action.