Does the new Christian spam strategy, “Jesus; all about life” mean Christianity is responding to a threat?

[Desiree]

I’ve noticed that just about every church in Sydney has this new marketing strategy advertised out the front. It’s a banner with “Jesus” in big letters and then the phrase, “All about life” after it. There has also been TV advertising. It directs people to a website where they can post in a picture and a short Twitter style message and thank this “Jesus” for whatever they want.

The thing that I’ve noticed is that all different Christian churches have this same banner out the front. Usually the different Christian cults will advertise only their specific version of Christianity but it seems as though all Christian cults are getting behind this. Do you think this indicates that Christian cults are responding to a threat? The threat being the fact that people just aren’t interested in Christian rubbish anymore and no one cares about threats of hell or a vengeful invisible god, so the Christian response to this is to put aside their differences, join forces and pool their efforts to prolong the life of the Jesus delusion in their society?