What is the best way to create an information product?

[Harm Lerma]

First, you need to establish a specific topic or niche for your product. Then, it’s time to research it as much as possible to look for big opportunities. See what type of content receives the most response on related blogs, talk to potential customers on forums, discussion boards, and social media sites, hold surveys, and read books and magazines related to your topic. It’s not enough to just decide on a topic. You have to identify your target audience and cater to their needs, both in the value you provide and in your marketing efforts. Once you have a well-researched topic and a target audience, you have to come up with a specific product idea.Don’t be too general or else you’ll dilute your message. Instead, be specific. That way, your products will be more targeted and relevant.