What do you look for when shopping online?

[Jayelle]

I'm looking to increase my web sales, and am having trouble competing with the "big names" that send a paper catalog every 3 weeks....

I have a small business, specialty sport retail, with high-end, and mid-priced quality equipment and apparel. Great customer service (we've been told), 9 out of 10 employees actively compete in our sport, yet it's been tough to transfer the in-store success to our website (as far as profit).

We get the hits and page views, and items in the cart, yet people won't "pull the trigger" and actually purchase! It's driving me nuts!

Sure, we sent coupons to current clients, promo codes in advertising, do banner ads....and all that seems to "discount" us, and ends up losing $ in the long run.

Any other small businesses see growth online??