What's the most effective marketing techniques?

[Doug]

That really depends on the type of security you offer (internet security and security guards have very different approaches).

Who is your target market? What do you want them to do? Go to a website, call for an appointment or sign up for something and pay money?

Here is how I would approach it.

1. Describe in writing your business. Yes it is security, but what kind? Why should your potential customer seek out your service? (This is for your own benefit, you will not use this in your advertising, so be brutally honest about what you can and cannot do.)

2. Identify who your customer is. Is it a homeowner or a business. Who makes the decisions: the company president, the IT manager, or the warehouse manager?

3. What do these people use for communication? Email, Social Media, or fliers in the grocery store.

4. Focus on that demographic. Design a campaign to use the media to attract your potential customer.

5. Watch the money flow in