How do social media marketing can increase the website traffic?

[Lee]

Recently, Google added a Social Plugin Tracking tool for Google Analytics that measures the impact of different social activities on your website. Aside from tracking +1s, it also tracks tweets and Facebook likes and any other type of social activities. This is an indication that Social Media and Search Engine Optimization (SEO) worlds are starting to collide. And this is good news for all the blog and website owners to take the advantage of using social media to increase their site's traffic.

Here are some tips on how to use social media to increase website traffic:

Using Facebook.
Despite the threat of Google+ (Google Plus), Facebook is still the place to be when it comes to promoting your site. Aside from your personal account, you can create a fan page to promote your blog articles by posting links which shows up in your friends/fans news feeds. You can also use RSS Graffiti to send feeds from your website to your facebook wall. And take note, you can use it for FREE!

But then again, a combination of automation and interaction is the key to have a successful promotion.in Facebook.


Using Twitter.
Promoting your site through twitter is as easy as chatting with your friends. Converse…converse… converse… Yes, you read it right! Conversation is a sure-fire way to promote your site on Twitter.

I personally hate tweets like "Hey, check out my new blog post! https://blah.blah" I usually ignore those tweets and I prefer something that ask question first followed by a link to your site which is more appealing, right? It is by asking question that shows your interest to your followers and engages further in the conversation.

Have a relevant 140-character tweets which catches the eye of your target readers.

Also, you can add your website URL to your bio to increase drive traffic.


Using StumbleUpon
Like in Facebook, there are also groups on StumbleUpon. If you're blogging about social media then join social media groups and share your article links. For sure, you will get hits and comments since you have the same field of interest. You can also join in to the discussion page to interact with others.