Can you give me feedback on an argumentative paper thesis?

[Bob]

Hi, this is my thesis for an argumentative research paper. I would really love some feedback on if this is a correct thesis for the argumentative format.

"Organizations that properly utilize social media marketing tools can greatly impact the attitudes of their customers and potential customers."

Most of the research will be related to how various tactics of social media marketing can affect customers thoughts/perceptions about a product, service, or business.

Any thoughts or changes/improvements to the thesis would be soooo appreciated. Thank you!