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What should I read to self-educate in marketing research?
10-15-2012, 06:19 PM
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Laurel Eve Offline
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What should I read to self-educate in marketing research?
I'm trying to transition into a career in marketing research/consumer insights, and I'm looking for a good reading list to familiarize myself with the basics. What are some suggestions for books, publications, blogs, Twitter feeds, etc? My interest is more in the realm of consumer behavior and psychology if that helps.

Thank you!
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What should I read to self-educate in marketing research? - Laurel Eve - 10-15-2012 06:19 PM
[] - Lepin - 10-15-2012, 06:27 PM
[] - petitewinter879 - 10-15-2012, 06:27 PM

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