What do you think of the new DOT slogan "Pilipinas Kay Ganda"?

[Jaypee]

Amazing Thailand.
Uniquely Singapore.
Malaysia, Truly Asia.
Incredible India.
Seoul, Infinitely Yours.

then....

Pilipinas Kay Ganda???

for a Filipino, we don't need to be reminded of how beautiful our country is.
Living for nearly two years in the Middle East made me further appreciate our pristine beaches, the greeneries, even most of our forests are denuded, and the people's openness. the new tagline for Philippine Tourism fails its purpose. sobrang cheezy. who cooked this slogan, an elementary student in the 90's? man, did they hire a professional advertising company for this one? or sila sila lang nag-isip nito thinking they have great minds? hmm...

for foreigners, will they understand this? hmmm... slogans=catchy terms=distinctive words but make sure that the target audience will understand and will retain it their memory. if I encounter the words Truly Asia, Malaysia's tourism jingle automatically plays in my mind. see, that's how great and catchy their slogan is. it's very distinctive thus it has been stored in my memory even if I didn't plan to save it.

i'm optimistic though for our country's success. but please, better plans and programs.