Arts website marketing help?

[zhengyang]

This article maybe help you:

Folks find websites in one of 3 ways:

They type a search into a search engine such as Google, Yahoo, or MSN, and your site comes up in the results. This is the primary way people will find your site.
They follow a link from another site. (This is why links from sites related in some way to yours are so good.)
They type in the address (they heard it from someone, already have been there, or saw it advertised...)

4 Steps to Getting Found
Thinking about the 3 ways people find websites gives a good idea of how to promote a new site. You'll want address all 3 ways.

Figure out your niche. What do you offer; which search phrases / keywords are important to your site? What are your visitors looking for?
Design your website well; make it friendly to the search engines as well as to your visitors. Make it easy for them to figure out what your site's all about.
Get links to your website. Web directories are a great place to start. Try to get links from websites similar to your own, as well.
Be persistent. Never stop updating & adding to your site, or promoting it (both online & offline). Keep it fresh, and stay enthused.

Now I'll explain more about how to go about doing all of these...