Marketing ideas to promote a business?

[Lee]

Create a website for the business that is optimised for search engines, using specific keywords including local terms, then when people search dentists in "your location here", you should be able to rank highly in the engines which will bring you traffic and thus more customers.

It may sound like hard work, but you can do this cost effectively and the returns can be very good. It has also been done by others (Doctors etc) to great effect, so the precedent has been set.