What is the single best search engine optimization (SEO) tool to help position a brand new website on Google?

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James,

There is no "One Tool" to help position your site on Google. First, if your website is new, you will generally need to wait a bit to start getting rankings.

And FORGET about keyword density, that's garbage SEO stuff and is not a ranking factor. You should use your keyword(s) in your copy, but there is no magic number.

There are a few tools that work well for researching your keywords: Google's keyword tool, Word Tracker's Free Keyword Tool, and Trellian's Keyword Discovery.

Google's webmaster tools, Yahoo Site Explorer and Bing's Web Master Center are all great, and don't forget to frequent SEO forums. If you don't have excel or another spreadsheet program like Open Office that get it.

I hope this was useful.

Thanks,
Dan La Bate
COO & Director of Search Marketing- Engines of Creation.com
http://enginesofcreation.com
Phone: 518.842.3242
Fax: 866.643.4125
dan@enginesofcreation.com