Easy SEO software to help me rank better locally In Google?

[Elliott]

http://www.woorank.com is an easy free tool that you can use.

http://www.seomoz.org/plans is an amazing tool starts at $99 a month

If you're looking to rank locally for a brick and mortar business use

http://www.google.com/placesforbusiness and register you business for free
http://www.yelp.com same deal have you're business listed
there's also Facebook places, foursquare and gowalla that you probably want to check out as well.

If you just have a digital store make sure your using geo targeted key words - here's a tip on how to look for keywords to rank for http://www.elliottlemenager.com/2010/09/...ngagement/