Changing brand name from "MBP strategy" to "Buzzmeter"?

[Jake]

Press release sites are the standard way to "get the word out" a report with a human interest twist can be picked up and reported by main stream media. Free press release sites are like article sites in helping search ranking with their published copy of the release, to actually reach main stream media or something like Google news you have to use a paid Press Release distributor, the best know may be PRweb.com starting at $89 a release.

Checking uniqueness of the names with a Google search

"MBP strategy" 4,490 results
"Buzzmeter" 19,000 results (A popular term for measuring social media activity)

One point of branding is to have a very original name that stands out.

There are sites with tools that help you come up with fictitious names, including: wordlab.com, naming.net, wordoid.com, lingzini.com, namestation.com, some of these tools look up the domain name availability as you go.
Any name not already used in a .com web site name is probably not trademarked