marketing?

[joseph terine]

What advise can you offer on marketing, I do music and im all about advertising but that really dosent do that good. I have to advertise to 100 new people every week before 1 person respons....also I know your supposed to know your customer but the problem is all my customers are all diffrant from each other. So when it comes down to marketing what can you say?

[aug m]

Your marketing should be targetted. Advertise on free classifieds, relevant forums and social networking websites. From http://ad5.info

[musicabc]

Sounded like you want to generate some business/ profit. I don't know music but I am in high tech marketing for almost 30 years. I will try to share some experience. Advertisement is a way to get noticed. Also that ad is very complicated. It has to be seen by the right customer at the time they need your product or services. The main idea is ROI (return on investment). If the ad is free, even it give you 1% return, you can careless. But if it cost $, it is a different story. Also there are ways you can advertise/promote for free. Example, give some seminars or workshops. Sometimes do it in the library and they will advertise for you if you are teaching something specific.

Also music is a big area. Much like food. Are you a singer, making or selling instruments or good with logistics in concert management. All require some different skills. There are different ways to promote if you are selling a product vs. teaching piano, for example.

Try to ask the question in a more specific way.

[researchingthings]

Your customers are all different, but they all listen to your music--so they have something in common. And chances are they have other characteristics in common too. Maybe they're more apt to subscribe to a certain magazine or have the same hobbies. You would be surprised how focused some companies can get with their mailing lists.

If you're not sure what characteristics your customers share, you can find this out using PURLs, or personal landing pages. Add the PURL address to your email or direct mail piece and when people visit and fill out the information you collect a great deal of data. In doing so you're better understanding who purchases your music while building a database.

Check out http://www.variablethinking.com for more information on PURLs, focused mailing lists, and personalized direct mail.


If you're not familiar with personalized or one-to-one marketing, according to emarketer.com in the near future all advertising will be "personalized" advertising.

[kpraveenkumars]

To know about marketing just visit http://www.praveenkodur.com/blog/

[pbmnmark]

Yes, your customers are all different but they have on thing in common: they are interested in music and they like your music. If you are doing it the right way, working targeted blogs and forums are sure to push up your response rate.
Best
Pemma

[Gamma]

Well if that's the case II think that you're selling your music to the wrong kind of people remember in order to make a customers you must know who are your target market or for example if you're offering a Jazz music definitely you should sell your music to a jazz music lover how will know it ? well make a research and know which of the segment is you think is the most profitable or interesting to sell a prouduct and by that that you will save time and money and eliminate hearsays

[shelynn102002]

What do your customers have in common?
What brought them to do business with you?
How did your customers find you?