Architectural Marketing?

[simishta]

Am working in a consultancy firm of architects as a marketing executive. We have only designing and not construction. I need websites or platforms that I can do marketing our services or a platform to do marketing.

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Architectural firms no longer can just rely on the perception of potential clients of their excellence to generate business. They feel the need to differentiate themselves from their competitors and win new business by marketing their services and benefits arising out of a commercial relationship with them. Today's intensely competitive environment dictates that architectural firms attempt to enhance their public image and communicate effectively about their core competencies to ensure continued success.

The Online Presence
The Internet is one the first media architectural firms should consider. A well-designed website replete with images and information about the expertise and how effective solutions were delivered to address special and challenging client requirements have a persuasive force. The website can act as an effective platform for showcasing special expertise and award-winning designs, and provides visitors a view of the humanitarian activities the firm initiates and sponsors.

Brochure's Influence
Another essential step is the preparation of a brochure highlighting the special expertise differentiating the firm its competitors. Liberal use of views of completed projects and upcoming ones along with relevant information can be sent at regular intervals to potential clients and the peer group; real estate firms, suppliers, other service providers and even competitors to raise the public profile. An e-brochure has the not only the advantage of flexibility of continual updating of information but allows dissemination at relatively lower costs.

Public Relations for Top-of-Mind Awareness
Be alert to what is happening both within the company and its external environment and learn to react swiftly to take advantage of developing situations by harnessing the power of the media. Try to be in the news for the right reasons; award wins, prestigious contracts, public infrastructure development, customer education, community service or corporate social responsibility initiatives and articles in trade journals, newspapers or magazines that help elevate the firm to the status of an industry leader.

Networking and Referrals
Actively cultivating professional and commercial relationships is a surefire way of getting leads and the chance to impress potential customers. To promote its status, the firm should consider an active program of participating in professional and trade association events, like seminars and shows. Professionalism that sparkles may convert a casual conversation to a lucrative business opportunity. The best assets are satisfied customers; not only do they generate repeat business, but they can be a source of the all-important referral to a personal or business acquaintance that carries a client stamp of approval.



Read more: Architectural Marketing Ideas | eHow.com http://www.ehow.com/info_8714869_archite...z1Yi0bcfFO