What is social media marketing? How to get in to this?

[Mertie]

I have recently started studying Social media marketing. I am wondering if it is different from adwords or similar strategies. I want a comprehensive guideline or product. Any contribution will be appreciated.

[dina]

Social media marketing is about interacting with your customers in social networking sites like facebook, twitter, youtube or anywhere where people commonly interacts (like forums) online.

[David]

Social Media Marketing is a competitive world and one that's got so many rules, tips, advice, dos-and-don'ts. What I would suggest is to look at some online marketing company's blogs where they generally give out some great social media know-how. Try out http://www.mintonlinemarketing.net .. When I was going for a Social Media manager position I researched it all from their blogs (and I got the position!)

Good luck!

[Frank]

Social Media marketing is using social media channels to market your products or services to reach a large audience base. Today literally everyone is either using Facebook, Twitter etc.. So marketing on Social Media Channels is an excellent way to reach your potential customer.
Yes, it is indeed different from adwords.

[greendeep]

The use of Google Ad words is a much more different strategy than social media marketing.

Social media marketing is simply the process of curating website traffic, influence or even just attention through the use of social media or social networking sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and many more! The goal of social media marketing isn't just about the website traffic, it's also about how would a company convert that traffic to customers. Some companies prefer to outsource this task nowadays, while others pursue by developing their own strategies.

The best way to start on social media marketing is to know which social media platform is the best for you to start working on. The factors in choosing would be your target market, its location, preferences and behavior. You would also have to conduct a sentiment analysis first (see my sources). It is not right to start working will ALL social media platforms firsthand, you'll have to see the improvements first.