What does the abbreviation "mm" mean in relation to digital circulation?
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09-30-2012, 07:04 PM
Post: #1
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What does the abbreviation "mm" mean in relation to digital circulation?
In reviewing the Media Kit for Entertainment Weekly (magazine) they reference what their digital circulation is as well for EW.com. However, they use an abbreviation that I am unfamiliar with in terms of measuring circulation. For example, they say:
EW.com Avg. 6.9mm uniques YTD 2010 Avg 86mm PageviewsYTD 2010 EW.com Mobile Site Record September 4.2mm Pageviews; +60% MOM 1.1mm Uniques; +138% MOM Average time spent: 5.5 minutes/visit Social Media 1.5mm @EW Twitter followers 30,000 Facebook fans 3.4MM Social media referrals Ads |
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09-30-2012, 07:12 PM
Post: #2
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"mm" is an abbreviation for million in this context.
M is the Roman numeral for 1000 M * M = 1000 * 1000 = 1,000,000 Ads |
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09-30-2012, 07:12 PM
Post: #3
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Mega micropixels
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