How can a social media tool like Pinterest help marketers?

[Albert Einstin]

[Stella]

Content Marketing is the creation and distribution of useful, valuable content with the end goal of converting prospects into paying customers, providing valuable advice to aid clients toward making a purchase decision or offering a solution to a problem or situation facing a specific industry.
Industry specific contents only talks about particular scenario, where limited exposure to your content. your targeted market is very limited, your content gets less focus. very few people will read it. your have to understand the particular market situation based on that one need to write content.

http://www.nichesuite.com/

[Sean]

Social media platforms are one of the best ways to build relationships and establish trust.

For something like Pinterest where there are niches, it works even better because it's easier to focus on a particular topic and work your way to become an authority within that theme.

Leverage on this aspect of social media to add massive value to your niche.

When they start to trust you and are open to what you share, even on Pinterest, that's where your recommendations (whatever you're monetizing) carry extra weight.

Hope this helps.

Sean L.