How do you write a business plan for a social networking website?

[symbol313]

particularly the financials. (profits from affiliate marketing, referrals, business ads, etc.)
I have the assest, cash, credit things figured out, as well as the time that will be inputted into the project. But how do I configure my financial projections before actually starting the site?

[tom bailey]

The same as you would write any other business plan. First write out your assets - cash, credit lines and potential lenders etc.

Then write out your sweat equity list. How many hours are you and your team willing to put in per week on the project.

Then write your plan around those. Talking about your other things before those makes no sense at all. But that is why the failure rate in this area is so high.